Sunday, 16 September 2018

"Role of Media in Society" Short || Essay, Article, on Role of Media in Society

Essay, Article, on Role of Media in Society

Role of Media: Today, the world is in the grip of media. Media has played a vital role in making the world well connected. Though media is not the only communication medium used to dispense the flow of information, its importance is huge. The ability of the media to reach a wide audience with a strong and influential message has the potential to have a strong social and cultural and political impact upon society as well as being the main source of entertainment.

media,role of media,social media,role of media in society,media role,role media,the role of media.,india,role media productions,role and importnace of media,role of media in the elections,role of media in socialisation,latest best essay on role of social media,essay on role of social media in india 2018 2019 2020,midea role,role,broadcast mediaIn the early times, print media has always been a dominant medium, but the television has become the main source of mass media since its emergence. There are various sources of communication these days. With the evolution of digital technology, the role of mass media has taken a significant place in our lives and its role is changing at a rapid pace.

In the present times, we cannot imagine our lives without mass media. Mass media is any medium used to transmit mass communication i.e. a message created by a person or a group of people sent through a transmitting device to a large audience or market. In today’s connected society, it's the media, that has become the most supply of knowledge

With the advent of digitally enabled communication devices, the flow of information from one geographical location to another has

increased in speed considerably. Various types of sources like cell phones, computers, different network channels over cable or satellite TV, internet, newspapers, books, magazines, and radio channels are emerging at a very rapid pace providing the people with a medium to connect themselves with the outside world.

Through the internet, the connectivity with the world has become so strong through all the means that anything that happens anywhere, the information is passed within seconds. The people can receive information wherever they are. The radio and television channels to have become an important source of passing information in no time. Most of the cell phones have radio channels on it through which the user is connected to the world always.

Ta Media has a great impact on its user, especially through television and radio. Media has the supreme potential to educate, inform, and condition people's mind. Through these sources, even the uneducated can have access to the world of knowledge and information. Radio and television are widely used means of mass media that is useful for both literate and illiterate and has ability in spreading awareness in various fields to the mass.

The persuasiveness of influential media such as television, radio and print media have been largely responsible for structuring people's daily lives and routines. This is because people have a tendency to follow what they see and believe. Media has thus played a great role in increasing consumerism and opting for universally accepted articles. This is also making people brand conscious.

Media also has a negative impact on the society. With the excess information available to be passed, sometimes unauthentic and irrelevant information is also communicated which is harmful to the society. It also damages the true essence of journalism. The negative propaganda results in violence, crimes, murders, etc. It is very common that certain things shown with the objective of entertainment is giving a wrong message to the society. Vulgarism, violence, abuses shown with the purpose of entertainment are wrongly taken by the viewers and then followed in real life. All these are contributing to the moral downfall of society.

It has been also noticed that the politicians and other influential people manipulate the information and sources of media for their self-interest. Therefore, believing in all the information available is also not beneficial.

In today's time, it is actually impossible to escape from any source of information available. These sources are all around us. We are completely in the grip of these sources of media and that is why it is difficult to cut off from the world. Also, too much of information available through media is making people confused. It is, therefore, an individual's own responsibility to access the required and relevant information. The people need to draw a line beyond which they do not allow the media to negatively influence their lives.