What is SEO: SEO
stands for “search engine
optimization.” This is a process so that you increase the quantity and quality of the traffic on your website by using “free,” “organic,” “editorial” or “natural”
If this is explained, then search engine optimization is a methodology in which using your strategies, techniques, and tactics, your website is required to rank high on search engine (Google, Bing, Yahoo etc.) so that more and more visit your website visitors.
For SEO, related keywords are chosen from your website. These keywords are those which are related to the website and you want them to rank well in search engines.
How SEO works – For a successful search engine optimization, it is important to carefully select repayment keywords. Search engine optimization is broken down into two basic areas: –
1. On-page (or on-site) optimization – On-page optimization is on the website’s design and on the elements of the website such as HTML code, textual content, and images.
2. Off-page optimization -Off-page optimization is meant to be branded outside the website by not working on the website to increase the rank and position of the website and increase the quality of traffic on your website from outside the website. High-quality backlinks for this
search engine optimization
1. White hat SEO – White hat SEO is used to target different types of techniques and human visitors are used instead of the search engine.
These are techniques – exploitation keywords analysis, doing sensible analysis, writing meta tags that are a lot of relatable, backlinking, link building and writing content for human readers.”
Those who do white hat SEO for their website, they work while looking at the long-term
2. Black Hat SEO – Blackhat SEO means techniques and strategies that are done for higher search rankings but for this, the search engine rules are broken.
Blackhat SEO focuses only on search engines and not so much on the human audience. Blackhat SEO people who want a quick return to their short-term from their website.
Example of Black Hat techniques – link farming, keyword stuffing, hidden texts and links, and blog content spamming.
On the Black Hat SEO, search engines can ban your website and can also penalize due to de-indexed use of unethical techniques.